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I recommend to read this book after the fundamental books for the author.the authoer is going a little bit of practical marketing. Kinh th nh c a ngh thu t marketing S ch ch n n d ng tra c u, khi n o c d p th t m ng ph n m d ng c h t m t l n c m lo n NICHES RESEARCH STP MM IMPLEMENTATION CONTROL FOUR Ps . If you are truly interested in understanding all the basic knowledge needed to become an impactful strategic marketing then this is a great and easy to understand book.Clear, well structured and only the essentials without any fluff.You can always read an infinite number of books of today s shiny object of marketing but you won t find many books who will stand the test of time as well as this book, despite the fact that some of the examples are outdated.For those marketers who want to go beyond the buzz word of the day and are looking to make a true impact on the business that they are in. .. |DOWNLOAD EBOOK ⚈ Kotler on Marketing: How to Create, Win, and Dominate Markets ♊ Philip Kotler S Name Is Synonymous With Marketing His Textbooks Have Sold Than Million Copies In Languages And Are Read As The Marketing Gospel In Countries Now Kotler On Marketing Offers His Long Awaited, Essential Guide To Marketing For Managers, Freshly Written Based On His Phenomenally Successful Worldwide Lectures On Marketing For The New Millennium Through Kotler S Profound Insights You Will Quickly Update Your Skills And Knowledge Of The New Challenges And Opportunities Posed By Hypercompetition, Globalization, And The Internet Here You Will Discover The Latest Thinking, Concisely Captured In Eminently Readable Prose, On Such Hot New Fields As Database Marketing, Relationship Marketing, High Tech Marketing, Global Marketing, And Marketing On The Internet Here, Too, You Will Find Kotler S Savvy Advice, Which Has So Well Served Such Corporate Clients As ATT, General Electric, Ford, IBM, Michelin, Merck, DuPont, And Bank Of America Perhaps Most Important, Kotler On Marketing Can Be Read As A Penetrating Book Length Discourse On The Questions Asked Most Frequently By Managers During The Year History Of Kotler S Worldwide Lectures You Will Gain A New Understanding Of Such Age Old Conundrums As How To Select The Right Market Segments Or How To Compete Against Lower Price Competitors You Will Find A Wealth Of Cutting Edge Strategies And Tactics That Can Be Applied Immediately To Such St Century Challenges As Reducing The Enormous Cost Of Customer Acquisition And Keeping Current Customers Loyal If Your Marketing Strategy Isn T Working, Kotler S Treasury Of Revelations Offers Hundreds Of Ideas For Revitalizing It Spend A Few Hours Today With The World S Bestknown Marketer And Improve Your Marketing Performance Tomorrow he is a father of marketingt