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Excellent book This is one of those books where the author is really able to articulate what I ve concluded from my short period of time as a visual communicator and art director In essence, traditional forms of advertising are no longer effective and this book goes through a series of traits and case studies that explain what branding and storytelling are the new forms of advertising This one is a must read not only for designers but also for business owners and entrepreneurs. Bigger Than This How to Turn Any Venture Into an Admired Brand by Fabian Geyrhalter is a guidebook for companies that need a reboot on branding, driving home the importance of re creating a commodity brand that consumers can connect with Geyrhalter s book exposes eight successful brand traits, a case study for each based on a strong, well known company that employed the trait, and their commandments His words leap from the page and I mean, they actually feel like they are clawing at you for attention with large fonts, bold sections and highlighted features More than just advice on how to get results with gimmicks and giveaways, Geyrhalter instead teaches how to campaign for and play the long game, with practices that have proven to be lucrative.Honestly, I feel like I just drank an energy drink and went to one of those seminars where there s a light show, loud music, and a motivational speaker with a headset microphone I m pumped Bigger Than This by Fabian Geyrhalter will, within the first few pages, make it clear why the author is such a branding and marketing guru It draws you in and unlocks something that you re a little afraid to let out Potential Creativity Drive If you re interested in starting, or taking your existing business to the next level, I m absolutely certain that Bigger Than This is the very best place to start Read, absorb, apply, build your tribe, and thrive It s as simple and as difficult as that.Review written for Readers Favorite. @DOWNLOAD E-PUB ⚞ Bigger Than This ì What Do Brands Like Planet Fitness, Everlane, And Bombas All Have In Common They Re Capturing Peoples Emotions And Winning Customers Hearts And They Are Based On Commodity Products Or ServicesFollowing The Success Of His Bestselling Book, How To Launch A Brand, Acclaimed Brand Strategist Fabian Geyrhalter Is Back With An Enlightening New Book That Digs Deep Into Today S New World Of Brand Creation Bigger Than This Challenges Companies From Startups To Fortune S To Re Discover Their Spark And Connect With Today S Consumers On A Deeper LevelIn Bigger Than This, Geyrhalter Analyzes Brands That Are Based On Commodity Products Watches, Socks, Shoes, Fish Yet They Quickly Turn Into Beloved Brands He Emphasizes The Importance Of Storytelling, Encouraging Brands To Embrace Simple Traits These Brands Showcase And Offers Specific, Actionable Commandments That Any Brand Can Implement Story, Belief, Cause, Heritage, Delight, Transparency, Solidarity And Individuality Instead Of Playing Dress Up, He Wants Businesses To Uncover The Roots Of Their Ventures And Share Honest, Empathetic Stories That Resonate With Consumers, Creating A Loyal Following That Leads To Strong, Successful BrandsDelightfully Concise And Refreshing, Geyrhalter Draws On His Personal Experience Of Having Helped Shape Over Brands, And Intentionally And Noticeably Steps Away From Marketing Fluff And Business Lingo That Often Clouds The Integrity Of Marketing Books I received a DIGITAL Advance Reader Copy of this book from NetGalley in exchange for an honest review From the publisher What do brands like Planet Fitness, Shinola and Bombas all have in common They re capturing peoples emotions and winning customers hearts And they are based on commodity products or services Following the success of his 1 bestselling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today s new world of brand creation Bigger Than This, to be released Jan 23, 2018, challenges companies from startups to Fortune 100s to re discover their spark and connect with today s consumers on a deeper level.In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products watches, socks, shoes, fish yet they quickly turn into beloved brands He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement story, belief, cause, heritage, delight, transparency, solidarity and individuality Instead of playing dress up, he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally and noticeably steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.I liked how the author went through branding with case studies that were individual and relevant to the following topics Story Fishpeople s Seafood , Belief Gea Shoes , Cause Bombas socks , Heritage Shinola Watches , Delight Poppin s office supplies , Transparency Everlane Apparel , Solidarity Planet Fitness and Individuality Fanatic s fan T shirts I am an information junkie and really enjoyed learning about products I had heard of I own a Shinola watch AND bicycle but BOTH bought at a Shinola store in Detroit when the brand was in its infancy and not a hipster ish thing vs buying it now at Costco and those I didn t even know existed before reading this short and to the point book.It was nice to read about companies that actually have a soul and not profit driven to the point of turning off customers hello, Walmart Canada and your inability to have of my shopping list in stock I did find it amusing that a book about companies that launch with nothing but a consumer product had its forward written by a Director at.com but the relevant quotes by successful companies big and small throughout the book allowed me to forgive the author for that.If you are in business you should read this book if you are looking for your new favourite company you would like this book as well If you are looking to launch a brand even if that brand is yourself ugh I don t like people who call themselves a brand this is the book for you 5 solid stars. This isn t just another guide book for new innovators trying to find the right niche for their product or service, instead innovators new and old will find valuable advice on realising why their brand is important and why connecting with consumers on a deeper level will be a game changer Every idea starts somewhere right Well here you ll discover why the heart and soul behind a business venture that s not just driven by the dollar, but instead has a genuine cause will shine above any competitor, and why well known brands and positioning within the market is not enough alone for maintaining success in today s world of business.Fabian Geyrhalter knows what makes one brand stand out above another being a renowned brand strategist for Finien Consultancy based in L.A, turning ventures into brands Through real business case studies, he shows how success can be achieved by identifying, understanding and following eight traits and their commandments that will have your company s brands singing success while being driven by the loyalty of its consumers This is a realistic, easy and logical companion for any business venture willing to realise and share the story behind their products A must read for any entrepreneur. What do brands like Planet Fitness, Everlane, and Bombas all have in common They re capturing peoples emotions and winning customers hearts And they are based on commodity products or services.Following the success of his 1 bestselling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today s new world of brand creation Bigger Than This challenges companies from startups to Fortune 100s to re discover their spark and connect with today s consumers on a deeper level.In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products watches, socks, shoes, fish yet they quickly turn into beloved brands He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement story, belief, cause, heritage, delight, transparency, solidarity and individuality Instead of playing dress up, he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally and noticeably steps away from marketing fluff and business lingo that often clouds the integrity of marketing books. In Bigger Than This which is a very small and short book easily read in one sitting , Fabian Geyrhalter shows how you can gain an edge over competitors and earn the support and loyalty of customers, not through product innovation but instead by infusing soul into your brand.Geyrhalter identifies eight ingredients that can be used to differentiate your commodity brand in a way that isn t dishonest or superficial for the most part Through a series of case studies, he demonstrates how a diverse set of companies including Fishpeople fish , Planet Fitness gyms , Everlane apparel , and Poppins office supplies are using these different ingredients to stand out and succeed in spite of their unremarkable products He then offers some practical advice on things to consider before implementing any of the ingredients in your own business.My one gripe with the book is that the editorial design on multiple occasions became a distraction though I respect the desire to do something unique. When reading this book, it made me feel as though I was learning secret methods to win the hearts and minds of my customers in this modern era It was encouraging for me to read along my entrepreneurship journey because the information shared is inspiring to create than just a business, but to think about the purpose behind the company and to allow that to breathe life into the brand.Fabian does an excellent job of identifying and explaining 8 key traits that can transform a commodity product into a beloved brand You can apply one or all of these key traits to your new business venture In doing so, you set yourself apart from your competitors in a way that is difficult to replicate with any amount of authenticity Disclaimer I am grateful to have received an advance reader copy of this book in exchange for my honest review. I had seen Fabian on The Futur a couple of times and decided to buy the book What a treat Great read Read it in a couple of days, but will keep it in hand and get back to the principles whenever needed This book is a must for any entrepreneur trying to build a brand and not only make fast money.Super recommend Super fast read that is full of relevant ideas that can be applied straight away Also, there are some nice case studies and stories included which help understanding the concepts Oh yeah, and the price of the book is a bargain