~Free Book ♱ Thinking with Type ☪ PDF or E-pub free

~Free Book ☨ Thinking with Type ♡ Ellen Lupton, Uma Das Mais Renomadas Autoras E Educadoras Norte Americanas, Alia Neste Volume Teoria Contempor Nea, Pr Tica Informada, Prosa Clara E Projeto Visual Inteligente Preenchendo Uma Lacuna Entre Os Livros Tradicionais De DesignPensar Com Tipos Uma Excelente Porta De Entrada Para O Mundo Da Tipografia, Al M De Um Timo Companheiro Para Os Cursos Da Rea Ao Longo Do Livro, As Informa Es Te Ricas Aparecem Sempre Acompanhadas De Exemplos Pr Ticos, Os Quais S O Contextualizados Na Hist Ria E Na Teoria Do Design Os Ensaios Trazem Panoramas Hist Ricos E Te Ricos Abrangentes, Que V O Das Origens Da Tradi O Aos Impasses Dos Novos Meios De Comunica O Um Ap Ndice Com Dicas Teis, Alertas Agourentos E Outras Fontes Complementa O Livro, Incluindo Um Pequeno Guia De Prepara O, Edi O E Revis O De Textos Para Designers Ao Fim E Ao Cabo, Pensar Com Tipos, Como O Pr Prio T Tulo Sugere, N O Trata Tipografia Como Um Fim Em Si Mesma, Com Seus V Cios, Fetiches E Clich S Autorreferenciais, Mas Como Uma Atividade Com A Qual O Conte Do Ganha Forma, A Linguagem Ganha Um Corpo F Sico E As Mensagens Ganham Um Fluxo Social This book was an incredible waste of time.I learned absolutely nothing Apart from maybe that the best way to match fonts in to make sure their x heights are the same The x height is the middle bit of a letter Now that you know this, you don t need to read the book The author just waffles on about completely useless history and backstory that has zero practical application It s also has a terrible layout Ironic The layout makes the book really difficult to read There are loads of little bits of information scattered all over the spreads I didn t know if I was supposed to read them, and in what order or if they were just fun facts.To top it all off, at the end of the books he tells you the entire books is available online for free and you didn t need to pay for it Save yourself a coplete waste fo time Here is proof THINKING WITH TYPE by Ellen Lupton is a brilliant, unpretentious introduction to typography If you re like me, and just want to design websites and PowerPoint presentations that look good, it s a perfect introduction to what makes good typography It s considered a classic for graphics designers, but anyone can follow it and put the teachings to use right way The downside is, though, that I find myself annoyed by the really, really, really BAD typography you ll find in most local TV commercials But so it goes Highly recommended Five stars, no reservations. This is one of those beautiful books that conveys meaning as much through its form as through its content It contains many images of type designed in various ways, integrated with descriptive text to demonstrate various principles of typography.In additional to explaining how to do things right, Lupton provides many helpful examples of whatnot to do.This book is organized into three sections letter, text, and grid Each section begins with an overview of that category, including its definition and history, then splits into multiple smaller sections about specific subcategories.Below are a couple things I found most interesting from each section view spoiler Letter Different fonts are designed to be printed in different sizes For example a font with a large x height and relatively thick stroke weight of relatively uniform thickness works well at a small size Different typefaces should be mixed only if there s a noticeable difference between them.Text Although many books define typography as enhancing the readability of the written word, one of design s most humane functions is, in actuality, to help readers avoid reading 87.Lupton considers various forms of presenting information and how linear or non linear they are Text has the capacity to be much less linear than speech, especially when it s stored in a database.Grid The concept of splitting text into smaller blocks on the page is relatively modern, beginning around 1940 Lupton makes the outdated claim that most modern webpages use HTML elements to lay out the positions of their main elements This isn t true Nowadays, most pages use CSS to position elements instead hide spoiler This is the perfect book for graphic design dummies Really helpful and witty I feel ready to embark on a design adventure. Nicely written and put together intro to type I say intro, it s difficult to see what you d need to read about type as opposed to observe and practice Once you know the term for the curly bit on an lower case e it s a Swiss dick , where do you go from there I say this from the massively insecure position of being a designer without any proper training who has only been allowed to use Helvetica Neue since 2013. Ryan ShawMrs MarlowEnglish25 October 2017Thinking with Type 2 This is a very informative book about typography and design all together Ellen Lupton included many great examples to show what she was talking about It is also a very well designed book but that is expected from a book about designing It is aimed at editors, writers, designers, and students I would say this isn t a book for middle schoolers though It gets really technical and advanced in some places But if you are up for it, it is a really in depth on everything it talks about It isn t about fonts but about how to use them to portray your thinking There are many long and confusing words so that may be a downside for some people It takes you back to the beginning of art and typography in China, through the Renaissance, and into present time As I said in the first paragraph I believe this is a very informative book This is probably the most information heavy book I ve ever read I would even go as far to say this is informative than the textbooks at school Every sentence you learn something new The only problem I had with this book is the way the author stretches out topics and makes them very confusing But overall I learned a lot from this book, even though it is short, it has lots of information I have only one friend I would recommend it to though because of the complexity and knowledge of design you need to have to be able to understand anything Also, this is kind of weird, the material they printed on feels really nice in the hand. This was one of the first books on typography, and by extension graphic design I ve read I still love it Nine years later, it s still a go to recommendation for someone curious about type, or someone who should be but doesn t know it yet I d consider this an introductory text, or a good reference for someone who s already internalized most of the content, but might want a high level reference nearby If you ve been doing visual or information design for a while some of this may be old hat, but there will probably be chunks that are new What isn t gets conveyed in such a clear fashion that it s worth studying the the delivery anyway For friends that think Design is just about making things pretty, this is a pretty cheap and unimposing book to lend away.I think this is accessible for newcomers and enthusiasts than Robert Bringhurst s The Elements of Typographic Style which I ve started and not finished yet. I am not a designer, nor am I aspiring to be one I read this as someone who appreciates art, talent and beauty, and someone who knows the importance of presentation when conveying a message.I read this in small bits, enjoyed the info and illustrations, and then went out into the world to appreciate what I had just learned It helped me notice the art in books, magazines, signs, business cards, web pages and so much My eyes fell on the subtleties of the good versus the ordinary graphic designs, the ones that catch my eye and the forgettable ones, those that convey character and those that don t So yes, I liked it It did for me exactly what I wanted from it. this book is super interesting every part of it is ameizing